Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings from the Wall Street Journal (paid sub. required) revisits the Traffic Power case against SEO Book's Aaron Wall -- though this time, diving into complaints about Traffic Power by customers saying they found themselves dropped after the company did SEO work for them.
These complaints all came out last year, so they aren't new. This is just a fresh retelling in light of the lawsuit. For its part, Traffic Power says ranking drops for most clients were due to search engines changing their indexing methods, not something they did.
The story further dives into Traffic Power having an "army" of cold-callers, according to former employees, and that over 100 complaints have been filed against the company with the Better Business Bureau. It also discusses how after the complaints, the company starting using other names such as 1P.com and First Place.
Overall, the article just highlights what I said earlier over the lawsuit against SEO Book. If the intent was to squash criticism, it's simply backfired into getting Traffic Power much broader and negative play that it was initially concerned about. These types of hits will continue to come as the lawsuit progresses, making me think the smart move would be to drop the suit altogether. Also, Aaron comments on his blog over here about the story.
Want to discuss? Visit the Traffic Power Files Suit Against SEO Book thread in our Search Engine Watch Forums.