Actually, the release notes that Singapore officially launched on August 30, so it's France that gets rolled out today. MSN lance sa plateforme de liens sponsorisés en France from Abondance has more details on that, and the new French program can be found here.
Microsoft Plans to Sell Search Ads of Its Own from the New York Times has some overview coverage of the rollout, with some reaction comments from Google and Yahoo. MSN reiterates previous timing of hoping to replace Yahoo ads on its own sites entirely by next spring.
For more, see also
- Coming in
October: Microsoft To Begin Testing Paid Listings Program in US: Points to
Wall Street Journal article about planned rollout in the US.
Details On New MSN Keywords Program: Covers how the system has been in a
closed beta in France and Singapore and how will partially open to US
advertisers in October and be rolled out overall.
- Details About MSN's AdCenter Begins Emerging: Points to a review of someone who has been playing with the system.