Google After Madison Avenue
Search ‘N’ Sell from
the New York Post is a relatively short look at how Google is cozying up to
major ad agencies, holding more than 100 training sessions to help them
understand search marketing better. Agencies are also given support teams so
they can call around the clock with questions. Google’s also taking part in this
week’s Advertising Week in New York apparently doing little last year.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now