BodyBuilding.com Builds $48 Million In Sales Off Natural Search

Via Gary Stein, How BodyBuilding.com pumps up sales by word of mouth marketing from Internet Retailer looks at how BodyBuilding.com expects to make web sales of $48 million this year largely off of traffic driven by free search listings. Rather than spend on search ads, the company has tons of articles that serve as fodder to attract natural search engine traffic.