Group Formed To Help Develop Mobile Search

Group Plots Future of Mobile Search from ClickZ covers a new "Mobile Search Working Group" that's been formed by the Mobile Marketing Association. The MMA group aims to help carriers bundled branded mobile search solutions into their service packages. Frankly, I'd like the group or any group to bang carriers over the head that I don't want to be tied to any one search solution. I want the freedom to choose whatever I like. The groups home page is here, but the additional information the page points you at has yet to actually go live.