Talking With Google's Matt Cutts

Interview Of Matt Cutts from Aaron of SEO Book is a nice talk with Matt Cutts, Google's spam fighter, webmaster relations guru, quality assurance czar and hands-down winner of the needs a better title sweepstakes at Google. Matt, officially a Google software engineer, covers not all SEO being spam, no one being able to guarantee a top ranking free listing on Google, asking for SEO references when hiring a firm, LookSmart's distributed Grub spider being his favorite crawler, how he color codes his email, buzz marketing, Mick Jagger being the Matt Cutts of rock 'n' roll and lots, lots more.