Which SEO Company To Trust?

Readers Concerned about SEO Ethics from Jim Hedger at Search Engine Guide looks at questions he's gotten about how to decide which SEO agency to trust, especially when confronted with what seems like hype, jargon and bluster. He gives a bit of advice on what to do, primarily researching the firms a bit. Meanwhile, Reputable SEO Companies over at our Search Engine Watch Forums has a member raising the same issue and other members contributing some resources to consult. Got advice or information to add? Visit that thread!