IndustryTed Meisel Leaving Yahoo

Ted Meisel Leaving Yahoo

Ted Meisel is one of the smartest, far-thinking people I know in the
search ads space. He should be, as the last president of Overture, before it was
purchased by Yahoo and turned into Yahoo Search Marketing. Now Meisel,
senior VP at
Yahoo
who has continued running Yahoo Search Marketing, is leaving.

Changes at the Top
at Yahoo! Search and Ad Sales Units
at ClickZ has more about the move,
announced as part of Yahoo’s earning call earlier this week. Meisel leaves at
the end of the year. ClickZ reports Yahoo saying he’s leaving to "recharge,
spend time with his family, and pursue public policy interests."

Let’s hope Yahoo’s got some good lock-in on what Ted might want to do after
he’s feeling a bit more recharged, lest he decide to perhaps take up a new
challenge with MSN or Google. In the outright war over search talent that’s been
going on, he’s a heavy hitter now departing the playing field.

Gregory Coleman will pick up oversight of Yahoo Search Marketing’s ad sales
side as executive vice president of global ad sales.
Jeff Weiner,
Yahoo senior vice president of search and marketplace, will oversee product
development aspects of paid search. More also from the New York Times
here and
AdWeek

here
.

Resources

The 2023 B2B Superpowers Index

whitepaper | Analytics The 2023 B2B Superpowers Index

8m
Data Analytics in Marketing

whitepaper | Analytics Data Analytics in Marketing

10m
The Third-Party Data Deprecation Playbook

whitepaper | Digital Marketing The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

whitepaper | Digital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y