A new sub-chapter in the marriage of phone to Web. General Mills' Cheerioke lets you call in a song and then watch an avatar of your own design sing the recording back.
It's a viral play most cute and disturbing. And like many virals, the brand connetion is thin. "Start your morning on a high note." Yikes.
I sang a very bad rendition of "I Think We're Alone Now." I was afraid my cubicle neighbors would hear. I'm thinking office paranoia may deter widespread participation here.
Avatars are courtesy of Oddcast. Points go to those folks for upgrading the look of their virtual characters.