ad:tech Kicks Off

It's open and it's crowded. With 8,300 registered attendees, 60 sessions and 230 speakers, Conference Chair Sue Bratton has called ad:tech New York the biggest event in the history of interactive marketing.

We'll keep you posted. Right now, we're more than a little taken aback that Sean Dee, Hard Rock's CMO, didn't so much as mention interactive anything in the morning keynote.

We did, however, learn the 57th Street restaurant moved to Times Square.