Tapping Google's Patent To Push Domain Registrations

GoDaddy References Google's Patent is a nice one from Aaron at SEO Book looking at how one domain registrar is making use of a Google patent to help promote the idea you should buy domain names for a longer period of time. Ah, finally a new twist for domain registrars. The last search engine oomph push they had was really when longer domain names came out in 1999. That gave us a mad rush for hyphenated domain names that to me never really paid off for people. But a lot of domain names were sold.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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