According to this article from News.com, IBM is joining other players in offering services that monitor a company's "image" using the web mentions, blog postings, etc., via a new service named Public Image Monitoring Solution.
The story notes that IBM is currently testing the service with it's corporate partners (including Factiva and NStein) and Morgan Stanley.
IBM originally developed OmniFind to index and search information that resides within corporate networks. But it found that some customers were keen on learning what outsiders were saying on the Web about a given corporation, said Marc Andrews, IBM's director of strategy and business development for unstructured information.
"Organizations are struggling to understand what people are saying about them in public," said Andrews. "That ends up having an impact on opinion and buying decisions."
Andrews on Monday demonstrated a prototype where a marketing department of an automotive firm could search through blogs, news stories and newsgroups to gauge consumer feelings.
The article doesn't mention if any of IBM's WebFountain technology has been incorporated into the product but my hunch (which can be wrong) is that it has.
Other SEW Blog posts of interest:
+ Factiva Launches New Service to Help Execs Measure Company Reputation
Note: Intelliseek also helps power this service.
+ A Blogosphere Buzz/ Web Trends Tool From Accenture