The Oct. 2005 Google Jagger update saga that has sucked the life out of so many (but not all; some are blissfully unimpacted by it) seems to be ending. Indeed, so says Google's Matt Cutts in his Jagger winding down post. But Matt, if the update is over and bugs worked out, why's your blog banned on Google?
The article I just posted for Search Engine Watch members (go on, support the site - become a member and get to read the full story) goes into detail about the situation, but here are the highlights for everyone.
- He's not really banned, but less savvy site owners could easily get that
- Dave Naylor presents the evidence in
Jagger3 hahahaha, where he shows how a search for mattcutts.com
brings up no matches. That's often a sign that a site has been banned.
- He's not banned, however, as a search for matt cutts
shows. You'll see how he's ranking in the top results for that, which wouldn't
happen if he was banned.
- But wait! Notice how he ranks twice, with listings for both www.mattcutts.com
and mattcutts.com! That's a canonical error -- my favorite hated word and problem that I wrote
It's Google getting confused about which domain name to use for Matt's site (and
other sites as well).
- Overall, another reason for what I said earlier -- it's overdue for search engines to let us register all our domain names directly with them and indicate the ones they should be using.
Also, by winding down, that doesn't mean winding down on Google itself. Matt's post wrote that you'd find it in action if you went to the http://22.214.171.124/ data center. Over time -- the coming days -- changes will migrate to all the Google data centers.
In some related notes, Barry at Search Engine Roundtable points to Update Saga. Part zillion over at WebmasterWorld, where people are wondering if the update has come to an end. It also notes that GoogleGuy has warned of a PageRank/backlink update to happen between now and the end of the year.
Thoughts on Jagger: Recips Got Hammered, Trust Trumps All from Andy Hagans at the Link Building Blog is a nice, short piece summing up what he things were the two major changes in the update.
First, reciprocal links don't see to work as well (What are they? Want to discuss? check out this SEW Forum thread: Reciprocal Linking ? Dead or Alive?). Second, sites with authority/TrustRank seem to do better (What's that? Check out Yahoo My Web: An eBay For Knowledge).
Want to discuss or comment? Visit our SEW Forum thread, Oct. 2005 Google Update "Jagger". C'mon by Matt -- tell us what's going on :)