MSN officials have posted that they're now testing a beta version(s) (IE only for now, Firefox support "coming soon") of the MSN homepage. Of course, the MSN Homepage team is chronicling their activities on a blog.
According to "the MSN homepage team's Blog," random visitors to http://www.msn.com will also be selected to check out various beta versions.
Neal Freeland, Group Planning Manager, at MSN writes:
One of these versions looks pretty similar to Yahoo! Last year they tested a page that looked a lot like MSN. I guess we're both just curious about how our audience reacts to a competitor's page. Remember, this is just a test. Thanks for the help :)
Btw, I've posted about MSN testing some a new look to their home page first in August that soon disappeared. This official launch, in the past week or so, includes a number of features (several similar to Live.com and Start.com) sites. Kerry Woolsey, from MSN lists several of the beta's features and also touts the reduction of ads on the page.