Midweek Blog Potables

Audience fragmentation is a myth. Vin Crosbie tears it up.

"Write your name in all your clothes." Everything Organic needs to know about viral it learned while preparing the kids for summer camp.

Also from Organic: AJAX or Flash – is it just semantics?

The buzz continues on Dungeons & Dragons' move to the Web. The original RPG brand joins the online pack. Could be a great comeback story or a tower of suckitude.

Pheedo's handling of a complaint: The company catches flack, responds and is forgiven (mostly). A blogosphere PR case study in action.