Google Rolls Back Commissions In Europe, Forward With Them In China

I wrote earlier about how Google was phasing out commissions in Europe -- well, reducing them and giving them another name at least. Google clearly wishes it had never gone the commission route in Europe, but that was seen as something it had to do to get started. Apparently, doing the commission game is another thing it sees as a must to do in order to boostrap things in China, says Shak in Google adds 5th reseller in China at China White. It'll be interesting to see if five years from now, it tries to dig out of that strategy in the way it's trying with Europe.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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