Boser On Reciprocal Links & Whether Inbound Links Can Harm

Greg Boser in The Truth About Reciprocal Link Networks on his new blog looks at how a former client built up 7,000 links in a month and a half, skyrocketing activity that may have blown up for the person in the latest Oct. 2005 Google Jagger update. He also digs into the GotLinks link network that the person was involved with and comes away unimpressed. He also raises the worrisome issue that that links out of your control could potentially harm you.

About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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