I had a dream a few weeks ago about search engines beginning to, in one form or another, sponsor sports teams. Well, maybe my dream is coming true. News.com reports in the story: Google to sponsor Manchester United football club?, that Eric, Sergey, Larry, and crew MIGHT soon have their Google logo appearing on Manchester United football jerseys. However, it's not only Google that Manchester United is talking to about sponsorship. They're also chatting with Yahoo and IBM.
Vodafone said last week that they are ending their sponsorship with Manchester United. It's interesting to note that while the story clearly mentions Yahoo and IBM as possible sponsors, Google gets the headline.
Btw, the sponsorship of football (what we call soccer here in America) is not new to Yahoo. In 2001, Yahoo was a global sponsor of the FIFA World Cup.