Fortune Interactive Offers Reputation Management

It's certainly not the first of its kind, but given that Fortune Interactive's CEO is noted search marketer and blogger Andy Beal, it's worth noting that the firm has launched a reputation monitoring service.

Fortune's offering joins those of several other specialty firms, as well as PR firms with similar practices.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.