There is no doubt about it, AOL is playing hardball in the video search and the web video-on-demand business.
Over the weekend I noticed a print ad for the service (I can't remember the publication) and it seems like they're constantly adding new content.
Today is one of those days. Word from Dulles, VA that AOL Video and MTV Networks (part of Viacom, also owners of CBS) are anouncing a partnership that will make video material available via AOL Video Search (beta) from numerous cable services. Content will be delivered to the AOL Video Search database via RSS feeds and will not be keyword or transcript searchable.
MTV Networks consists of some very well-known content providers including MTV, VH1, CMT, Logo, Comedy Central (yes, Daily Show clips), Nickelodeon and others. MTV content will also be available on AOL's "other" multimedia search engine, SingingFish.
I've posted the complete news release here.
In the past, I've blogged some positive comments about AOL Video and their video search service. Recently, I pointed out AOL's new high-quality video delivery trial and just today mentioned that podcast search powered by Podscope will be added soon to AOL's podcast service.
It's also interesting to note that recently Les Moonves, head of CBS, and another company owned by Viacom said his company was talking to Google and Yahoo about providing content to their video search services. You've got to wonder if they've also chatted (or will talk) with AOL since one part of Viacom now has a relationship with AOL.