About.com Ready to Relaunch

DMNews reports that about nine months after the NY Times purchased About.com, the site/service is about to relaunch. The news was made at SES yesterday by Scott B. Meyer, president/CEO of New York-based About.com. According to the article, the About.com database is home to about 57,000 topics and 1.2 million pieces of content.

Major advertisers have more than nodding familiarity with About.com, however. In their ranks are the U.S. Army, State Farm, General Mills, Sara Lee and SBC, which becomes at&t later this month. Then there's Walmart.com, the No. 1 advertiser on About.com.

"Wal-Mart is trying to be trend-forwarding, and online is where they're beginning," said Mark W. Westlake, senior vice president of sales and marketing at About.com.