HGTV launches vertical broadband video channel

HGTV.com has launched HGTVKitchenDesign.com as part of its vertical content strategy, which was outlined in May.

The site is launching with six charter advertisers: Kohler, Moen, Viking, Dupont, Whirlpool and Sherwin Williams. Ad formats include traditional :15 and :30 spots within the videos, banner ads and integration in an interactive kitchen planner which visitors can use to test kitchen design elements. Scripps is also talking to advertisers about creating long-form videos early next year in their content categories.