HGTV launches vertical broadband video channel

HGTV.com has launched HGTVKitchenDesign.com as part of its vertical content strategy, which was outlined in May.

The site is launching with six charter advertisers: Kohler, Moen, Viking, Dupont, Whirlpool and Sherwin Williams. Ad formats include traditional :15 and :30 spots within the videos, banner ads and integration in an interactive kitchen planner which visitors can use to test kitchen design elements. Scripps is also talking to advertisers about creating long-form videos early next year in their content categories.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.