How Click Fraud Could Swallow the Internet from Wired delivers unto us Yet Another Click Fraud Article (forthwith known as YACFA) with relatively little that most of you haven't read before. Far, far more interesting is The Truth About Click Fraud over at WebGuerrilla, which will hopefully take us beyond all the stuff we've heard before. More on the both, below.
The Wired article has a few more details from a "repentant" click frauder, sure. But it also has all the same click fraud stats that no one is sure whether to believe, including the article itself. Nice basic overview if you're coming up to speed; an easy skim for those who've read it before.
Greg Boser over at WebGuerilla was already about to vomit at the never-ending stream of articles on the problem of click fraud, and I know exactly how he feels. Yes, it's a problem -- we got it. But can we get at stats that might not be skewed for various reasons?
To get at the answer, he's conducting a test involving a click box he's built that's to hit (or already hitting) a set of sample sites. Then later this month, he's promising to publish the results. FYI, he's paying for the ads that will be tested, so no one will actually get hit with a bill -- other than Greg himself.
FYI, if you really haven't had enough articles about click fraud, the Search Ads: Clickfraud section of Search Engine Watch for SEW members will take you back among them for literally years. Click fraud sickness bags are not provided. Here's one of the earliest, from 2001 over at Wired.