Effective Search Marketing Management, Continued

In today's SearchDay article, SEM Campaign & Project Management, Part 2, guest writer Greg Jarboe continues coverage of a recent Search Engine Strategies panel focused on shepherding search marketing projects from beginning to end.

A longer version of this story for Search Engine Watch members offers a detailed project management training plan, with specific skills to be taught, and recommendations for defining deliverables to control a project's scope and cost. Click here to learn more about becoming a member.