Googling For Google Keynote Video

Gary wrote about the AOL acquisition of Truveo, which talks about how it will supposedly do a better job than other video search engines in finding relevant, timely content. I'm going to rope Gary into doing some testing, which should be fun. But I thought I'd try a quick one myself. What do I get in a search for Google on these services? In my mind, if they are timely, I should get something about the Google keynote at CES last year. Let's go!

  • Truveo: Cool, there's 9 minute clip provided by, right at the top. And the other clips listed are in order of upload, so they all seem relevant to the most recent Google news.
  • Google: Nada, nothing. But I was intrigued by this Google Local and the Kansas City Royals commercial, put online by Google itself. My guess is this was played during Kansas City Royals games on the big screens during the game. But what if I sort by date? Will that get me the keynote? Nope. How about if I look for google ces? No results at all. What happened? Google Video doesn't crawl the web, so it's not going to find the great clip.
  • Yahoo: Nothing. google ces? Nothing. Sort by date maybe? Not an option. Unlike Google, Yahoo does crawl the web, so the absence of content is notable. Heading over to Yahoo News and choosing the AV option? No luck.
  • AOL Singingfish: Nothing, nor anything with google ces, even though Singingfish crawls.
  • YouTube: Same as AOL & Yahoo, no luck. But like Google, YouTube has the excuse of not crawling the web.
  • Blinkx: At the bottom of the list, and if I use the little slider to sort by date, it moves up a bit.

Overall, Truveo delivered well. But this is also involving a current events query. If I really wanted that old Brady Bunch episode, it won't come through for me on that.

In the end, you're likely to see video search get just as refined as web search did -- video search for news, video search for entertainment, videocasts and so on.

Postscript from Gary Although they DO NOT offer access to the report of the keynote, AOL Video Search has a number of current video news stories about Google. Also, Yahoo News (limited to audio/video content) has a recent Reuters report (video) and an NPR story about the Google/AOL deal.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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