Google Trademarking The Word Beta

No, not really. But one of our SEW Forum threads points over to In Search Of Stuff, where 2006 isos Search Predictions suggests humorously that this will be the year that Google decides to trademark the word "beta." Others I liked:

  • Search will be integrated with everything from mobile phones to microwaves, but people will continue to use their browser to search, their mobile phones to make calls and their microwave to reheat 4 day old pizza that is ?still good?.
  • The Hilton in Paris will continue to pay well over the odds for PPC traffic, and leave many punters bitterly disappointed when they arrive at their site.
  • Google release rel=?this_link_is_not_paid_I_promise? link attribute.

A good chuckle. Thanks Scottie and Mike. My prediction is that Gray Hat Search Engine News will either challenge ISOS for a duel over who can have the funniest satire site about search or that the two will merge.

Speaking of betas, Stop Press! Google Product Leaves BETA covers how Gray Hat is in disbelief that a Google product has left beta.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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