New York Times On AdSense Earnings & Revenue share

New York Times published a piece on AdSense today, featuring Shawn Hogan of Digital Point discussing his AdSense earnings (roughly $10k per month) and how he shares his revenue with the members of his forum.

Also noteworthy is the fact that New York Times quotes a very specific revenue share figure, something that Google has always kept very quiet, stating that publishers such as Digital Point earn roughly 78.5 cents on every dollar. There are more details over on JenSense.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.