If you're into satisfying your ego by web surfing, Phil Bradley points to egoSurf, a site whose motto is, "know your place." Simply enter a name or search phrase and blog or sites(s) url(s) (no limit and they don't have to be yours) and you'll be given a total point score. Obviously, different combinations offer different scores.
egoSurf looks at results from Google (default) as well as Yahoo, MSN, del.icio.us, Technorati and then uses its algorithm to determine an ego points score. Note: Clicking the "more options button" allows you to tweak which databases are searched.
Finally, search histories can be delivered to you via RSS.
After you read the FAQ you'll see that egoSurf doesn't take itself very seriously and its purpose IMHO is about about having some fun, so have some.