Video: What Flavor Download Would You Like Today?

Impressive how quickly many sites, blogs and portals are adapting to mobile video.

From Google Video (but not Yahoo!) down to personal Web sites, video downloads are offered in two or three flavors: Windows/Mac; iPod and Sony PSP.

We're going to be seeing more and more of this. Content wants to be free -- from technology restraints. This is part of a much larger trend.

Take Steven Sonderburg's upcoming film, "Bubble," which opens in theatres, on DVD, and high-definition cable TV on the same day. Think IntelMac's Rosetta, which will be able to run both PC and Mac OS programs under the banner "Universal."

Want to get a message across? Don't make your audience scramble for a technology fix before they can hear it. Meet them on their own terms.