Rich Media Advertising Coming to Google AdSense

Google AdSense has begun contacting publishers about participating in a new beta test which would see publishers running rich media advertising instead of the standard text and graphic ads. Their rich media offerings include interstitials, expanding ads and floating ads.

While expanding and floating ads would be expected in rich media advertising, interstitials is an interesting choice by Google to include in this beta test. Interstitials are ads which are displayed as a full page ad before the user is redirected to the webpage they expected to see.

For more details and how this beta test could impact other rich media companies, there is a detailed entry on JenSense.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.