Bloggers have options, but where's the money?

Google's looking to improve it's standing with bloggers by offering up some AdSense tips for bloggers. The Inside AdSense blog shares tips for choosing ad size and placement, targeting and customizing ads.

In addition to competing for publishers with the "old-school" blog ad networks (did I just call blog ad networks old-school?) like BlogAds and Pheedo, Google is also running up against Yahoo!, with its growing and soon-to-leave-beta Yahoo! Publishers Network, and MSN, at least on its MSN Spaces sites for now, but likely in a broader implementation in the spring when AdCenter launches.

In addition, there are the smaller competitors like Kanoodle, Miva and ValueClick, and even more competition coming from behavioral targeting providers like Tacoda, Revenue Science, and 24/7 Real Media.

So you'd think, with all of these options, that bloggers are all making money. Only they're not.

Anyone care to share their thoughts about what's missing in the equation?

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.