Google Bigdaddy Search Infrastructure To Rollout More Broadly

Bigdaddy progress update from Google's Matt Cutts provides an update on the new Bigdaddy search infrastructure that Google has been testing for several weeks. It's now rolling out to various Google data centers, but that's going to be a process that will take weeks.

Want to know more? Matt talked with Greg Boser and Todd Friesen about Bigdaddy as part of their SEO Rockstars show earlier this week (audio file here).

Along with jammin' and spammin' and Bigdaddy, Matt covered sandbox issues, link baiting, the v7ndotcom SEO contest, playing hockey at Google, bad plays and more.

Rand gives you a text summary here of the show here. Threadwatch ponders Matt's use of the term orthogonal here. By the way, you should be listening to SEO Rockstars since Matt himself does when driving to work.

Want more on Bigdaddy? See our New Google "Bigdaddy" Infrastructure Live, Data Center Open For Feedback thread at the Search Engine Watch Forums. Here's a summary post I did within that discussion:

Yep, Matt's been a madman today, but there's a method to his madness. It was all part of setting things up for taking feedback on the Bigdaddy data center, which will migrate to Google in the next month or two. So expect a Feb. 2006 or March 2006 Bigdaddy Update. Key posts, which I'd suggest reading in this order:

  • Bigdaddy on the move: Alert that one of the Bigdaddy data centers is back to showing regular results so fixes can be put into place. Want Bigdaddy, then go to, where it's still live.
  • Feedback on Bigdaddy data center where he covers how the data center got its name, how this is an entire new infrastructure for Google web search coming online, how it will go live on "regular" Google in the next month or two, how ranking changes you may see now on regular Google are unrelated, how to send feedback about changes you see and more.
  • SEO advice: discussing 302 redirects on how and why Google handles permanent redirects on regular Google and new Bigdaddy-flavored Google.
  • SEO advice: interpreting inurl on how to use the inurl operator at Google and why the results probably don't show a hijacking issue, in case you suspect that in regular Google or Bigdaddy.
  • SEO advice: url canonicalization on my favorite word, how Google determines which domain to use for your listings when there are multiple options. Canonical issues are something Matt hopes Bigdaddy will improve.

By the way, for some additional background on two of the biggest problems that Bigdaddy aims to solve for Google -- hijacking and canonical issues, see these past pieces from Search Engine Watch:

So far, I haven't had a chance to play with Bigdaddy, but I already have a big positive feeling from the effort Matt's put into to prepping people for it and to help them send feedback.