I've never watched a Super Bowl and I never will watch a Super Bowl. There may not be a lot of certainties in life, but this is one of mine.
What's amazing is how suddenly easy it's become to catch up with practically a lifetime of Super Bowl ads. Heavy.com has the banned ones. Adverlicio.us has the online ones. MSN, Yahoo! and AOL will share Sunday's on-air spots, as will any number of Super Bowl advertisers who will host their broadcast spots on their Web sites after they air.
The Web's a great thing. How else could I keep my life spectator sports-free and still do the job?