Search Engine Advertising to Grow 26% in 2006

The study "Annual Ad Spending Study: Where & Why Advertisers Are Moving Online" released this week by Outsell, Inc. contains advertiser data about the effectiveness of search keyword, contextual and behavioral advertising online, as well as online versus offline advertising methods.

Included in the findings of 1,200 advertisers controlling an estimated $2.8 billion ad budgets are:

  • Spending in online marketing will increase 19% in 2006, while growth in search engine advertising will increase 26%.
  • Growth in online advertising is eight times the rate of television ads and at six times the growth rate of print advertising.
  • Advertisers find Google search keyword advertising more effective than both Yahoo! and MSN, and Google contextual advertising more effective than Yahoo contextual ads.

ClickZ has more detailed information on the overall findings while JenSense has a more detailed look at the contextual and behavioral advertising findings. The survey can be downloaded from here.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.