Do or Die for Yahoo's Braun?

Stefanie Olsen of News.com reports that the Head of Yahoo! Media Group, Lloyd Braun has been under a lot of heat to help Yahoo's Media Group compete. Stefanie Olsen says since Braun's hire in November 2004, he has not been able to "adapt his Hollywood know-how to the digital world." Olsen says, "Yahoo's plan to become a major Internet content player is treading water." Some believe this is do or die time for Braun.