MSN's new contextual ad program now has a name, ContentAds, and a launch date of 2006.
The name and launch date were revealed in the description of the "Introducing AdCenter" session at Microsoft's upcoming Mix06 conference.
MSN wouldn't reconfirm the name and date, providing only this statement:
We recognize the strategic importance of syndication and contextual advertising.
For more details, see my extended write-up at JenSense.