MSN adCenter To Increase Traffic For Advertisers

Good news for adCenter publishers was announced by MSN today. Starting Monday, advertisers will see a 70% increase on ad impressions being served on MSN search results.

I talked with Carolyn, the Community Support Analyst with adCenter about the traffic increase for advertisers. "Increasing adCenter traffic is one of the most common requests we've heard from our pilot users in the community so we're excited to share this news."

If you are an advertiser, you will begin to see the impact on Tuesday, February 28th as the change is performed. It might also be worth revisiting your campaign budgets and making sure they are appropriate to what you are willing to spend as the increase is rolled out.

Forum discussion at Search Engine Watch Forums.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.