Gamekillers, an MTV show sponsored by Axe, has a site with extremely well-done interactive video elements. It's TV grade creative, top notch footage with decent acting. It helps that the writing's competent, if -- like the show's premise -- a bit meat-headed.
The site and show are being promoted online via AdWords and AdSense listings. The copy: "The Gamekillers: These are people who cause you to lose your cool & the girl."