RSS feed search engine and ad network Feedster has partnered with Japanese conglomerate Mitsui to launch in Japan. Feedster will provide the back-end infrastructure, host the search engine, and provide templates for the Japanese site to mirror the look and feel of the U.S. version, while Mitsui will bring to bear its "well oiled marketing machine," Chris Redlitz, Feedster's president, told ClickZ News.
Mitsui invested in Feedster back in September. Japan is the first of what Redlitz expects to be many Asian markets Feedster will enter, as those markets for RSS services mature. China presents a bigger opportunity by sheer numbers, but also carries a barrier to entry for a small company like Feedster, he said.