Feedster Enters Asia-Pac Through Japan

RSS feed search engine and ad network Feedster has partnered with Japanese conglomerate Mitsui to launch in Japan. Feedster will provide the back-end infrastructure, host the search engine, and provide templates for the Japanese site to mirror the look and feel of the U.S. version, while Mitsui will bring to bear its "well oiled marketing machine," Chris Redlitz, Feedster's president, told ClickZ News.

Mitsui invested in Feedster back in September. Japan is the first of what Redlitz expects to be many Asian markets Feedster will enter, as those markets for RSS services mature. China presents a bigger opportunity by sheer numbers, but also carries a barrier to entry for a small company like Feedster, he said.

About the author

Kevin Newcomb joined ClickZ in August 2004, covering search marketing and other online marketing topics. He has been reporting on web-based businesses since 2000.

Before the bubble burst, Kevin was a marketing manager for an online computer reseller, handling copywriting, e-mail marketing, search marketing and running the affiliate program.

With a combination of real-world marketing experience and years of business journalism, Kevin brings to ClickZ a unique ability to deliver news and training materials that help online marketers do their jobs better.