Google Click Fraud Settlement Story Updated

Just a quick note that my original post, Google Agrees To $90 Million Settlement In Class Action Lawsuit Over Click Fraud, has been substantially updated with comments from Google, an attorney on the case against Google, a Yahoo statement and more information. It's worth stressing a point I'm seeing lost in some other stories and comments. This settlement isn't $90 million for the lead plaintiff, if approved. It covers all parties in the class action, which are ALL Google advertisers in the US. For that price, Google looks to be effectively ridding itself of click fraud claims going back to when it started cost-per-click pricing in 2002. More in my previous story on that.

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Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

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