FeedBurner announced they have hired Don Loeb, former director of business development for Yahoo's Network Products business unit. Loeb will be the Vice President of Business Development, Strategic Partnerships at FeedBurner. At Yahoo he was responsible for My Yahoo, Yahoo 360, Yahoo Groups and some other Yahoo social networking products, an area that Yahoo has been putting forth a lot of efforts.
Don Loeb wrote why he is leaving at his blog, saying;
Over the past three years, media fragmentation has rapidly accelerated as consumers have become their own programmers and, increasingly, publishers themselves. Yahoo led the way in developing some of the key user experiences (my yahoo, flickr, del.icio.us, etc.) that drove this consumer behavior shift. FeedBurner is also at the heart of this ever-changing media landscape. but, our focus is on helping publishers of all shapes and sizes navigate this new world ? where syndication, subscriptions, and user generated content play ever more important roles.
This adds to the list of Yahoo executives leaving Yahoo over the past year or so. We watched Geoff Ralston, Rob Solomon, Toni Schneider, David Mandelbrot and John Glick all leave Yahoo for other companies.