Microsoft Begins Testing Advertising In Live Products

Microsoft has announced advertising will be added to a variety of their Live products, including Office Live, Windows Live Mail and most notably, MSN Spaces. Twenty beta advertisers are included in the initial advertising launch offering a variety of creatives.

The multimarket tests include advertisements from such global companies as Coca-Cola Brazil, JCPenney Co. Inc. and Monster Worldwide Inc. and mark the beginning of providing advertisers with broader access to Microsoft's valuable online audience. This effort will help generate revenue to provide consumers with a wide array of free and low-cost online services such as Web hosting, e-mail and Web services.

Adding advertising to MSN spaces is an interesting decision, especially when competitive services such as Blogger are not only ad-free, but provide tools for bloggers to earn revenue through easy implementation of Google AdSense. However, bloggers will be relieved to learn that initial advertising in MSN Spaces is limited to Australia and Italy at this time.

About the author

Jennifer Slegg began as a freelance writer, and turned to search engine optimization and writing content for the web in 1998. She has created numerous content-rich sites in niche markets and works with many clients on content creation, strategy, and monetization. She writes about many search industry and social media topics on her blog, JenniferSlegg.com and is a frequent speaker at search industry conferences on SEO, content marketing and content monetization. Acknowledged as the leading expert on the Google AdSense contextual advertising program, she runs JenSense, a blog dealing exclusively with contextual advertising. She is also the founder and editor of The SEM Post. She is known by many as her handle Jenstar on various webmaster forums.