Bluefly's launched a new lead-gen promotional campaign, the IT-Bag-a-Day Giveaway. They're giving away 45 "to-die-for" designer bags between now and the end of April.
Click through and you get to play a three-card monte style Flash game. The goal is to find your favorite bag after it's disappeard into rotating Bluefly shopping bags.
I'm not really digging that the game is based on a classic con game. Maybe it's because I'm a New Yorker, or perhaps it's because I'm just more of a shoe girl.