Nathan Weinberg reports that Google and Nike have launched Joga.com, a social networking site specifically targeting soccer fans worldwide. The site is invite only, like Google's Orkut is, and the login is reportedly through Google Accounts technology. BusinessWeek.com also has a write up on this, describing that Google is the technology partner and Nike is the content partner.
Joga.com is currently running in 140 countries and 14 languages. Nike reportedly approached Google with the idea, and they have been developing the site for over eight-months now. If Joga.com works out well, they are very likely to create social networking sites for not just soccer fans, but also individual fan sites for basketball, baseball, football and so on. For more information on Joga.com, visit the help center.