My children--in many dimensions they're as poorly behaved as many other children, but at least on this dimension I've got my kids brainwashed: You don't use Google, and you don't use an iPod.
Of course, perhaps brainwashed is a telling word. Better that they were convinced that using Windows Live Search (TSEFKAMS - The Search Engine Formerly Known As MSN Search) is better. Brainwashed sounds like they know it's not but have been mindwiped to ignore the fact.
The interview also touches on the AOL deal that Microsoft wanted and Google got. Rather than say AOL made a mistake, Ballmer pushes the idea that Microsoft will be big in the new era of advertising, since computers will know you better.