RPA Awarded By Both Google & Yahoo For Paid Search Innovation

AdWeek reports that ad agency, RPA, has been awarded awards from both Google and Yahoo for paid search innovation early this month.

"RPA's ability to leverage the entire Google network helped them creatively manage the innovated Honda and Pioneer Electronics campaigns by finding customers not only on our core search properties, but across thousands of Google AdSense partners," said Chris LaSala, Google's head of agencies, New York, in a statement. "This approach reinforces their leadership in the industry."

Chris Sherman wrote about the Yahoo "Search Light" Award around a month ago.