Daily SearchCast, April 4, 2006: Measuring Relevancy Through Ego Search; Is Your Adware Making Fraudulent Clicks?; When To Say No To Nofollow; Newpapers Shouldn't Hate Search & More!

Today's search podcast covers whether ego searches are good for measuring search relevancy; automated click fraud; when and when not to use the nofollow attribute on links; why newspapers shouldn't fear search engines; Google's new Related Links service for site owners more!

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About the author

Danny Sullivan was the founder and editor of Search Engine Watch from June 1997 until November 2006.

To contact current Search Engine Watch editorial staff, please click here.