I skipped the entire iPod from outer space thing last month because it was clearly a hoax. But Desperate Housewives actress Eva Longoria being viewable in Google Earth is not. Well, sort of.
Suburbia pointed out that men's magazine Maxim is touting a giant cover of their 100th issue that's was constructed in the desert outside of Las Vegas. No, it wasn't shot from space. It was constructed on the ground, photographed and made viewable in Google Earth through an overlay file. Jossip has a nice rundown, along with some facts from the Maxim press release.
Sure, anyone can make an overlay file for insertion into Google Earth. But not anyone can get Google Earth to promote it. Clearly there's a deal in play here. The Maxim page about the Eva photo has a promo box pointing people over to Google Earth to do downloads of the software. And did you do the download? If so, you'll get this thank you page telling you to check out the Maxim cover as a featured item in Google Earth.
If you don't want to download Google Earth, you can get a sense of the cover here. But with Google Earth, you can zoom in much more.