Daily SearchCast, April 7, 2006: MSN & Yahoo Look To Drive Traffic With SEO; MSN Search Goes Down; New Yahoo Ad System In Testing; Eva Longoria Drops In On Google Earth & More!

Today's search podcast covers MSN & Yahoo looking to SEO to drive traffic; MSN Search takes a three hour vacation yesterday; Yahoo testing a new ad system where how much you pay doesn't guarantee a top ranking; a giant Eva Longoria image turns up in Google Earth and more!

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