Is it true? Has the Google home page gotten its first ad? Steve Rubel points at a new Da Vinci Code promotion that puts a puzzle on the Google home page through cooperation between Google and Columbia. Sort of, but you've got to roll out the qualifications. Let's go:
- Google Says
Don't Worry, AOL Won't Change Us - But There's Wiggle Room from last
December covers how Google has used its home page to promote its own products
before, even using graphical units to do this.
The "No Banners On Google" Declaration also from last December is the
follow-up to my article above, covering how when Google said no banners on the
Google home page, it didn't rule out putting other graphic units on the
Personalized Home Page service that many people have. And if ads were to
come, they'd be more like a modular unit to match other Google Personalized
Home Page units, Google said.
- Ad or Promo? Google Pitching CSI, NBA Video On Google Home Page from January covers how Google did a textual promotion of Google Video that also gave some partners nice play -- and nice play on the regular Google home page, not the personalized one. Some might say this was the first non-Google specific home page ad.
- NBC Scores Graphical Ads/Promos On Google is about the Google home page but worth mentioning, covering how the Google search results pages got video clips to help NBC promote its coverage of the Winter Olympics.
So what about today's news? Google's Da Vinci Code Quest from Google Blogoscoped has a nice rundown on how the promotion works. In short, it puts a little puzzle on your Google personalized home page, at least beginning on April 17. Until then, you effectively have a big ad for the movie. Marketers wanting to do the same, clearly the door is open, if you've got the right contacts at Google.